Equilibrium 2009 - Equilibrium

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    Equilibrium 2009


    In an organisational restructure Applewood became Equilibrium Asset Management.

    A new business model was launched which abolished commission. Our new structure also incorporated five guiding principles when setting our fees: no bias; transparency; control; added value and a consistently fair approach. We still use this approach today and also provide all clients with a fee guarantee. As part of this commitment we promise to refund any fees that have been paid during the year if a client is not entirely satisfied with our service at their annual review.

    Key events

    • Applewood became Equilibrium Asset Management
    • A new fee structure was implemented

    What else happened in this year?

    In finance…

    Annual UK Inflation: 2.83% CPI
    Bank base rate:

    • 8 January 1.5000 %
    • 5 March 0.5000 %

    IHT threshold: £325,000

    In the charts…

    • Lady Gaga made her debut with the release of her album The Fame which reached number 1 on the album charts and stayed there for 4 weeks.
    • In December, Britain’s got Talent sensation Susan Boyle released I Dreamed A Dream to widespread success, becoming the year’s best-seller worldwide.

    On the screen…

    • James Cameron’s epic sci-fi drama Avatar was released in December, becoming the highest-grossing film of the year and the highest grossing film of all time (knocking Titanic off the top spot it had held since 1997).

    Around the world…

    • June 25 – Legendary music artist Michael Jackson dies aged 50, leading to a worldwide outpouring of tributes.
    • August 12 – Pioneering guitar maker and player Les Paul dies aged 94.

    In the UK…

    • 6 January – After 100 years of operation, the closure of Woolworths was completed across the UK.
    • 16 January – The Financial Services Authority lifted the ban on the short selling of stocks in UK financial sector companies.
    • 5 March – The Bank of England reduces the base interest rate to 0.5%, its lowest ever level. It also announces plans to begin quantitative easing by injecting £75 billion into the British economy.


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