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Cookie Policy

Cookie Policy

This website uses cookies.

We use cookies to personalise content and ads, provide social media features and analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Cookies are small text files that can be used by websites to make your user experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. We need your permission for all other types of cookies.

This site uses different types of cookies. Some of these are placed by third party services that appear on our pages.

Your consent applies to the following domains: equilibrium.co.uk

Necessary (9)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Provider	Purpose	Expiry	Type
AI_buffer	Microsoft	Used in context with the “AI_sentBuffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates.	Session	HTML Local Storage
AI_sentBuffer	Microsoft	Used in context with the “AI_buffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates.	Session	HTML Local Storage
ARRAffinity	Microsoft	Used to distribute traffic to the website on several servers in order to optimise response times.	1 day	HTTP Cookie
ARRAffinitySameSite	Microsoft	Used to distribute traffic to the website on several servers in order to optimise response times.	Session	HTTP Cookie
CookieConsent	Cookiebot	Stores the user’s cookie consent state for the current domain	1 year	HTTP Cookie
language	LinkedIn	Saves the user’s preferred language on the website.	1 day	HTTP Cookie
rc::a	Google	This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.	Persistent	HTML Local Storage
rc::b	Google	This cookie is used to distinguish between humans and bots.	Session	HTML Local Storage
rc::c	Google	This cookie is used to distinguish between humans and bots.	Session	HTML Local Storage

Preferences (2)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name	Provider	Purpose	Expiry	Type
lang [x2]	LinkedIn	Remembers the user’s selected language version of a website	Session	HTTP Cookie

Statistics (15)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name	Provider	Purpose	Expiry	Type
_ga	Google Tag Manager	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP Cookie
_gat	Google Tag Manager	Used by Google Analytics to throttle request rate	1 day	HTTP Cookie
_gid	Google Tag Manager	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 day	HTTP Cookie
_hjAbsoluteSessionInProgress	Hotjar	This cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice.	1 day	HTTP Cookie
_hjFirstSeen	Hotjar	This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.	1 day	HTTP Cookie
_hjid	Hotjar	Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.	1 year	HTML Local Storage
_hjIncludedInPageviewSample	Hotjar	Determines if the user’s navigation should be registered in a certain statistical place holder.	1 day	HTTP Cookie
loglevel	Wistia	Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor.	Persistent	HTML Local Storage
sessionPageNumbers	Issuu	Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.	Session	HTML Local Storage
sessionStartTime	Issuu	Determines when the visitor last visited the different subpages on the website, as well as sets a timestamp for when the session started.	Session	HTML Local Storage
slideshare.experiments	LinkedIn	Used by SlideShare to determine if the visitor is participating in a design experiment.	Persistent	HTML Local Storage
undefined	Wistia	Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor.	Persistent	HTML Local Storage
vuid	Vimeo	Collects data on the user’s visits to the website, such as which pages have been read.	2 years	HTTP Cookie
WFESessionId	Microsoft	Stores data on the time spent on the website and its sub-pages, during the current session.	Session	HTTP Cookie
wistia	Wistia	Used by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites.	Persistent	HTML Local Storage

Marketing (24)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name	Provider	Purpose	Expiry	Type
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months	HTTP Cookie
ads/ga-audiences	Google	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.	Session	Pixel Tracker
bcookie	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP Cookie
bscookie	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP Cookie
fr	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months	HTTP Cookie
IDE	Google	Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	1 year	HTTP Cookie
images/1×1.gif	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	Session	Pixel Tracker
iutk	Issuu	Recognises the user’s device and what Issuu documents have been read.	179 days	HTTP Cookie
lidc	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	1 day	HTTP Cookie
lissc	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	1 year	HTTP Cookie
mc	Quantcast	Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.	13 months	HTTP Cookie
test_cookie	Google	Used to check if the user’s browser supports cookies.	1 day	HTTP Cookie
tr	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	Session	Pixel Tracker
UID	Scorecardresearch	Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.	2 years	HTTP Cookie
UIDR	Scorecardresearch	Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.	2 years	HTTP Cookie
UserMatchHistory	LinkedIn	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.	29 days	HTTP Cookie
VISITOR_INFO1_LIVE	YouTube	Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.	179 days	HTTP Cookie
YSC	YouTube	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.	Session	HTTP Cookie
yt-remote-cast-installed	YouTube	Stores the user’s video player preferences using embedded YouTube video	Session	HTML Local Storage
yt-remote-connected-devices	YouTube	Stores the user’s video player preferences using embedded YouTube video	Persistent	HTML Local Storage
yt-remote-device-id	YouTube	Stores the user’s video player preferences using embedded YouTube video	Persistent	HTML Local Storage
yt-remote-fast-check-period	YouTube	Stores the user’s video player preferences using embedded YouTube video	Session	HTML Local Storage
yt-remote-session-app	YouTube	Stores the user’s video player preferences using embedded YouTube video	Session	HTML Local Storage
yt-remote-session-name	YouTube	Stores the user’s video player preferences using embedded YouTube video	Session	HTML Local Storage

Unclassified (3)

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name	Provider	Purpose	Expiry	Type
“	Microsoft	Pending	Persistent	HTML Local Storage
gcCookie	equilibrium.co.uk	Pending	6 months	HTTP Cookie
wistia-video-progress-#	Wistia	Pending	Persistent	HTML Local Storage

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

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