Cookie Policy - Equilibrium

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    Cookie Policy

    This website uses cookies.

    We use cookies to personalise content and ads, provide social media features and analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

    Cookies are small text files that can be used by websites to make your user experience more efficient.

    The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. We need your permission for all other types of cookies.

    This site uses different types of cookies. Some of these are placed by third party services that appear on our pages.

    Your consent applies to the following domains: equilibrium.co.uk

    Necessary (9)

    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

    NameProviderPurposeExpiryType
    AI_bufferMicrosoftUsed in context with the “AI_sentBuffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates.SessionHTML Local Storage
    AI_sentBufferMicrosoftUsed in context with the “AI_buffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates.SessionHTML Local Storage
    ARRAffinityMicrosoftUsed to distribute traffic to the website on several servers in order to optimise response times.1 dayHTTP Cookie
    ARRAffinitySameSiteMicrosoftUsed to distribute traffic to the website on several servers in order to optimise response times.SessionHTTP Cookie
    CookieConsentCookiebotStores the user’s cookie consent state for the current domain1 yearHTTP Cookie
    languageLinkedInSaves the user’s preferred language on the website.1 dayHTTP Cookie
    rc::aGoogleThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.PersistentHTML Local Storage
    rc::bGoogleThis cookie is used to distinguish between humans and bots.SessionHTML Local Storage
    rc::cGoogleThis cookie is used to distinguish between humans and bots.SessionHTML Local Storage

    Preferences (2)

    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

    NameProviderPurposeExpiryType
    lang [x2]LinkedInRemembers the user’s selected language version of a websiteSessionHTTP Cookie

    Statistics (15)

    Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

    NameProviderPurposeExpiryType
    _gaGoogle Tag ManagerRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsHTTP Cookie
    _gatGoogle Tag ManagerUsed by Google Analytics to throttle request rate1 dayHTTP Cookie
    _gidGoogle Tag ManagerRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayHTTP Cookie
    _hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice.1 dayHTTP Cookie
    _hjFirstSeenHotjarThis cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.1 dayHTTP Cookie
    _hjidHotjarSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.1 yearHTML Local Storage
    _hjIncludedInPageviewSampleHotjarDetermines if the user’s navigation should be registered in a certain statistical place holder.1 dayHTTP Cookie
    loglevelWistiaCollects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor.PersistentHTML Local Storage
    sessionPageNumbersIssuuSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.SessionHTML Local Storage
    sessionStartTimeIssuuDetermines when the visitor last visited the different subpages on the website, as well as sets a timestamp for when the session started.SessionHTML Local Storage
    slideshare.experimentsLinkedInUsed by SlideShare to determine if the visitor is participating in a design experiment.PersistentHTML Local Storage
    undefinedWistiaCollects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor.PersistentHTML Local Storage
    vuidVimeoCollects data on the user’s visits to the website, such as which pages have been read.2 yearsHTTP Cookie
    WFESessionIdMicrosoftStores data on the time spent on the website and its sub-pages, during the current session.SessionHTTP Cookie
    wistiaWistiaUsed by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites.PersistentHTML Local Storage

    Marketing (24)

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

    NameProviderPurposeExpiryType
    _fbpFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP Cookie
    ads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.SessionPixel Tracker
    bcookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.2 yearsHTTP Cookie
    bscookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.2 yearsHTTP Cookie
    frFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP Cookie
    IDEGoogleUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearHTTP Cookie
    images/1×1.gifLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.SessionPixel Tracker
    iutkIssuuRecognises the user’s device and what Issuu documents have been read.179 daysHTTP Cookie
    lidcLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 dayHTTP Cookie
    lisscLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTP Cookie
    mcQuantcastCollects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.13 monthsHTTP Cookie
    test_cookieGoogleUsed to check if the user’s browser supports cookies.1 dayHTTP Cookie
    trFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.SessionPixel Tracker
    UIDScorecardresearchCollects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.2 yearsHTTP Cookie
    UIDRScorecardresearchCollects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.2 yearsHTTP Cookie
    UserMatchHistoryLinkedInUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.29 daysHTTP Cookie
    VISITOR_INFO1_LIVEYouTubeTries to estimate the users’ bandwidth on pages with integrated YouTube videos.179 daysHTTP Cookie
    YSCYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.SessionHTTP Cookie
    yt-remote-cast-installedYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storage
    yt-remote-connected-devicesYouTubeStores the user’s video player preferences using embedded YouTube videoPersistentHTML Local Storage
    yt-remote-device-idYouTubeStores the user’s video player preferences using embedded YouTube videoPersistentHTML Local Storage
    yt-remote-fast-check-periodYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storage
    yt-remote-session-appYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storage
    yt-remote-session-nameYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storage

    Unclassified (3)

    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

    NameProviderPurposeExpiryType
    MicrosoftPendingPersistentHTML Local Storage
    gcCookieequilibrium.co.ukPending6 monthsHTTP Cookie
    wistia-video-progress-#WistiaPendingPersistentHTML Local Storage
    Group 6 Created with Sketch.

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