Cookie Policy
This website uses cookies.
We use cookies to personalise content and ads, provide social media features and analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Cookies are small text files that can be used by websites to make your user experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. We need your permission for all other types of cookies.
This site uses different types of cookies. Some of these are placed by third party services that appear on our pages.
Your consent applies to the following domains: equilibrium.co.uk
Necessary (9)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| AI_buffer | Microsoft | Used in context with the “AI_sentBuffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. | Session | HTML Local Storage |
| AI_sentBuffer | Microsoft | Used in context with the “AI_buffer” in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. | Session | HTML Local Storage |
| ARRAffinity | Microsoft | Used to distribute traffic to the website on several servers in order to optimise response times. | 1 day | HTTP Cookie |
| ARRAffinitySameSite | Microsoft | Used to distribute traffic to the website on several servers in order to optimise response times. | Session | HTTP Cookie |
| CookieConsent | Cookiebot | Stores the user’s cookie consent state for the current domain | 1 year | HTTP Cookie |
| language | Saves the user’s preferred language on the website. | 1 day | HTTP Cookie | |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML Local Storage | |
| rc::b | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage |
Preferences (2)
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| lang [x2] | Remembers the user’s selected language version of a website | Session | HTTP Cookie |
Statistics (15)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | Google Tag Manager | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _gat | Google Tag Manager | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie |
| _gid | Google Tag Manager | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP Cookie |
| _hjAbsoluteSessionInProgress | Hotjar | This cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice. | 1 day | HTTP Cookie |
| _hjFirstSeen | Hotjar | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. | 1 day | HTTP Cookie |
| _hjid | Hotjar | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 1 year | HTML Local Storage |
| _hjIncludedInPageviewSample | Hotjar | Determines if the user’s navigation should be registered in a certain statistical place holder. | 1 day | HTTP Cookie |
| loglevel | Wistia | Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor. | Persistent | HTML Local Storage |
| sessionPageNumbers | Issuu | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | Session | HTML Local Storage |
| sessionStartTime | Issuu | Determines when the visitor last visited the different subpages on the website, as well as sets a timestamp for when the session started. | Session | HTML Local Storage |
| slideshare.experiments | Used by SlideShare to determine if the visitor is participating in a design experiment. | Persistent | HTML Local Storage | |
| undefined | Wistia | Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor. | Persistent | HTML Local Storage |
| vuid | Vimeo | Collects data on the user’s visits to the website, such as which pages have been read. | 2 years | HTTP Cookie |
| WFESessionId | Microsoft | Stores data on the time spent on the website and its sub-pages, during the current session. | Session | HTTP Cookie |
| wistia | Wistia | Used by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites. | Persistent | HTML Local Storage |
Marketing (24)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie | |
| ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. | Session | Pixel Tracker | |
| bcookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 2 years | HTTP Cookie | |
| bscookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 2 years | HTTP Cookie | |
| fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie | |
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 year | HTTP Cookie | |
| images/1×1.gif | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | Session | Pixel Tracker | |
| iutk | Issuu | Recognises the user’s device and what Issuu documents have been read. | 179 days | HTTP Cookie |
| lidc | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 day | HTTP Cookie | |
| lissc | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 year | HTTP Cookie | |
| mc | Quantcast | Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. | 13 months | HTTP Cookie |
| test_cookie | Used to check if the user’s browser supports cookies. | 1 day | HTTP Cookie | |
| tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Session | Pixel Tracker | |
| UID | Scorecardresearch | Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences. | 2 years | HTTP Cookie |
| UIDR | Scorecardresearch | Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences. | 2 years | HTTP Cookie |
| UserMatchHistory | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 29 days | HTTP Cookie | |
| VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. | 179 days | HTTP Cookie |
| YSC | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP Cookie |
| yt-remote-cast-installed | YouTube | Stores the user’s video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-connected-devices | YouTube | Stores the user’s video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-device-id | YouTube | Stores the user’s video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-fast-check-period | YouTube | Stores the user’s video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-app | YouTube | Stores the user’s video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-name | YouTube | Stores the user’s video player preferences using embedded YouTube video | Session | HTML Local Storage |
Unclassified (3)
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| “ | Microsoft | Pending | Persistent | HTML Local Storage |
| gcCookie | equilibrium.co.uk | Pending | 6 months | HTTP Cookie |
| wistia-video-progress-# | Wistia | Pending | Persistent | HTML Local Storage |
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