Mind your business

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    Mind your business

    This year marks a significant milestone as we celebrate our 30th year in business – a journey defined by resilience, innovation, and an unwavering commitment to excellence. 

    Reflecting on Equilibrium’s journey, I want to share 30 key business lessons learned over three decades. These insights have shaped our success and offer practical advice for building a lasting business.

    Success is a formula that can be followed. It is rarely accidental, but rather the result of deliberate steps and thoughtful action. 

    Customer experience is everything – people remember how they feel. 

    Stay positive and try different things. Just because it hasn’t been done before, doesn’t mean it can’t be done. 

    Be disciplined with your diary by planning ahead and setting specific days to rest, focus and plan.

    If you don’t know where you are going, keep moving forward and you will figure it out along the way.

    Set clear, strategic actions and establish ambitious Big Hairy Audacious Goals (BHAGs).

    You need energy to work at your peak and achieve maximum performance.

    Look to others to show you the way. Sometimes those with more experience really do know what’s best.

    You might worry they’ll move on, but if you don’t invest in them, would you truly want them to stay?

    You can never do it all on your own. Ask for help and work hard to build a team which supports you.

    Say please and thank you, and be grateful for the small things as well as the large.

    To climb a career ladder you need to let go of the rung below. To be successful you have to take a giant leap.

    Revenue is vanity, profit is sanity, but cash is king. The best business in the world can fail if you haven’t got the cash flow.

    A smile goes a long way on a miserable day and could even spark a meaningful connection.

    The founder may unknowingly become the blocker – recognising this can be a turning point.

    If you focus on the problem, it gets bigger. If you focus on the solution, there is no problem.

    If you share the same values and believe in the same culture, all the big issues become small ones over time.

    Always deal with the issues as they arise however tough it is. It’s far better than letting them fester.

    Ensure your data is reliable, and delve beyond the numbers to uncover the real story.

    Persistence and stubbornness, when focused correctly, really do pay off.

    Seek out the potential and opportunities that change brings, rather than dwelling on the drawbacks.

    Enthusiasm, confidence and arrogance can be a dangerous combination (unless it’s backed up with experience and money).

    If you do what you’ve always done, you will get what you’ve always got.

    Integrity and trust are your most valuable assets.

    It’s not enough to have great ideas; your true advantage comes from flawless execution.

    Being stressed is counterproductive. Focus your energy on the things you can change and find a moment of calm reflection.

    Encourage those around you to act decisively, as time waits for no one; a year can pass in the blink of an eye!

    Discover it in unexpected places, insightful writings, and successful people.

    There are some establishments, such as regulatory bodies or major organisations, you can’t beat. Sometimes you have to suck it up and accept the consequences.

    Choose wisely. Knowing when  to concede and when to persist is a crucial skill that can save you time, resources and unnecessary stress.

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